Tubecon Sweden is Swedens biggest and most popular event where fans get to meet their idols from social media. 2018 they needed a new name and identity. How can we make this young and dedicated target groups feel personally engaged in the event, in order to make them faithful followers?
The whole idea of the event is that fans get to meet with their idols IRL. Talking to them face to face, meet and greet, get an autograph and a picture. We wanted to implement that personal and close vibe into the identity of the brand. Visualizing the very meeting.
We let the logotype be co-created by all the visitors of the event. Not your autograph, not mine, but ours.
We gave the event a positive, international and uniqe name with identity colors reflecting the biggest social media channels right now.
We are exited to see how this project will be received at the first Heyou Festival in Stockholm the 4-5 of May and in Gotenburg the 8-9 of June 2018!