To position Folktandvården Skåne, the public dental health provider in southern Sweden, as the organization that really cares about your teeth as well as your smile.
Working with a purpose driven communication, we show different ways in which Folktandvården Skåne wants to share smiles. Sometimes by telling funny jokes and sometimes through patients’ stories and their proud new smiles.
Just one year after the launch of the new communications concept, people in Skåne, who have seen the advertising, say that their perception of Folktandvården Skåne is positive (up from 26 to 37%) and a brand they like (up from 14 to 21%). And don’t forget that we are talking about dentists here!