To confirm Sydsvenskan Daily News’ position as the region’s centre for the political debate before the elections in 2014.
To involve people in the general debate before the elections and the most important issue, integration, by making Sydsvenskan Daily News’ election news available to more people.
In a city of 100,000 inhabitants with foreign background, there were 70,000 visitors reading the translated news. The initiative was covered extensively by media. Voting turn out went up – in some immigration dense areas, by as much as 7%.