To confirm Sydsvenskan Daily News’ position as the region’s go-to place for the political debate before the 2018 elections, as well as increase the likeability for the brand.
In a time where journalists’ and newspapers’ honesty is being questioned, we felt the need to remind readers about the importance of media in our democracy. We used the actual comments that journalists often receive in their inboxes and turned them into films that welcome all opinions into the Sydsvenskan family. “If there are so many reasons to hate us, there must be as many reasons to love us,” says Pia Renhquist, editor-in-chief.
The films have been received warmly on social media. They are being liked and shared more than any earlier films from Sydsvenskan Daily News.