Malmö Järnhandel needed an idea to be able to compete with the giant home improvement chains that are taking over the market.
We learned that the store’s main earnings come from supplies. Not from expensive power tools, that you probably only use once or twice. We launched ToolPool. It’s like a carpool, but with tools. And it’s for free. The booking system is a Facebook app, and the only payment required is that you share our message.
ToolPool received extensive media coverage. During the very first month, ToolPool reached more than 600 users. And the number is growing every day. 8 out of 10 people who borrowed tools also bought supplies in the store. And sales increased by 25%.