This fall, the Fan Club started working with Picadeli, a Gothenburg based company that runs close to 1 000 salad bars in grocery and convenience stores all over Sweden.
“We wanted to clarify our purpose. This is the reason why we approached The Fan Club, that is currently working closely with our management team. The goal is to help us fine-tune our WHY and come up with a distinct WHY that penetrates our organization from the inside and out. Consequently, we want to discover the difference we can make, not only on the market, but also in peoples’ lives,” says Ragnar Landin, CEO at Picadeli.